Monday 27 April 2009

Who buys flats in Lewisham?

Letter from overseas...

Having lived in 3 quite diverse parts of London, I have always felt that the market for properties in Lewisham, with the proximity to Central London and Canary Wharf, added to the quality of properties and green open spaces, should appeal to a wide audience.

Well, on opening the South China Morning Post last week, the advertising seems to certainly be targeting customers in Hong Kong. 

For nearly two weeks, advertising for a sales event (held at the Mandarin Oriental, HK) for the Silkworks apartments in SE13 has featured within the paper (being promoted by the developer, St James and the estate agent, King Sturge). 

With the weakened pound, the UK is proving attractive to a number of investors. There may be some expats looking to stay in the UK market, but a large number of Asian investors are being targeted. Also in the last week, I have watched a half hour documentary on this very subject on local HK tv, showing a number of Hong Kong residents who invest in London property.

Whether this advertising and tv interest leads to a knock on effect for Forest Hill may remain to be seen, but I think it is worth noting that the market for properties like Forest Hill Central is much wider than the traditional local SE23 market.